Accor To Develop Budget Hotels

Posted by Lambang Insiwarifianto Rabu, 14 Juli 2010 0 komentar


Trends in demand for budget hotels which bloom later felt by the manager of Accor hotels Indonesia.

Accor view, budget hotel trends influenced by the increasing economic and political stability. Impact, low cost hotels like hotcakes too enthused.

Accor to manage budget hotels under the brands Formule 1 Menteng and contained in Cikini, Jakarta. Hotel Formule 1 Menteng has 135 units in the rooms and Formule 1 Cikini has 150 units of rooms.

In addition to budget hotels, Accor has seen the economy class hotels were the same height. Accor to manage the economy hotels under the Ibis and All Seasons brand. Both these hotels provide rates start from U.S. $ 420 000 per night.

Until now, Accor has 39 hotels in 17 cities in Indonesia. Accor will end year target to open a new hotel. Followed then open 10 hotels by 2011 and five hotels in 2012.

"Our target in 2012, Accor manages 55 hotels with 10,000 rooms," said Reza Setiawan, Marketing and Communications Manager of Accor. This amount increased by 35 percent compared to the current number of room units.

Hotel Anyar who will carry the brand Mercure, Ibis and All Seasons will be located in Jakarta, Bangka, Surabaya, Manado, Balikpapan, and Bali. The hotel has 120 rooms to 180 units. Bookmark and Share

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