Serpong will have the first four-star hotels, namely Hotel Aston Paramount Serpong. The hotel will be managed by Aston International is comprised of 173 rooms, nine of them suites. Hotel is built on 5000 m2 of land in the CBD area in Gading Serpong, Tangerang, intended to operate at the upcoming October 10, 2010.

CEO of Paramount Serpong Tanto Kurniawan topping off in the event Paramount Hotel Aston Serpong Friday (12 / 3) afternoon, said the hotel was originally designed as a three star hotel with 143 rooms. "But look at the market in Serpong area is very promising, we have increased the star becomes a four-star hotel with 173 rooms," said Tanto. Seeing the promising market, the parties Aston sure within the next five years, will reach break even.

We conducted ground breaking April 2009, the world's new property affected by the global economic crisis. Many developers who hesitate expanded its business. But according Tanto Kurniawan, he saw the order of the Indonesian economy was so good. Although the chance to fall in the first quarter of 2009, the property market rising again in the second quarter, third, and fourth, until the year 2010 this.

Aston International Senior Vice President John Flood says, Aston Paramount Serpong is the first hotel managed by Aston in Tangerang area. "This will become an icon of Tangerang. The location is too close to the Soekarno-Hatta International Airport. The hotel has meeting rooms and ballroom. Aston also promote energy-efficient system that makes it eco-friendly hotel," said John.

Director of Paramount Propertindo Ervan Adi Nugroho told the hotel with 13 floors (excluding basement) is equipped with an area of 660 m2 ballroom and four meeting rooms. "The hotel is to cost Rp.100 billion," Ervan said.

President Director of PT Multikon Hartanto Joyopranoto added, hotel development is done in 330 days, and scheduled for completion on August 16, 2010.

Be respected
Tanto Kurniawan said it will form a very impressive hotel. "If you come again in October, the hotel lobby will look impressive," he said. According Tanto, Paramount Serpong three years he led yet established, but has now become one of the players respected properties in Serpong.

"We not only think about profit. We use caution when developing this area," said Tanto who had been a "right hand" Jaya's Ciputra Group. He gave an example, the restaurant will be opened at this hotel is a restaurant that serves a new menu with quality ingredients. Menus were presented with care and with very reasonable prices.

Tanto add also, in the near future, Paramount will develop the Central Walk, a lifestyle center, which will be operational in 2011, also built the Paramount Plaza, which is used only for the office of Paramount Group. "For sure, if you come back to this area in late 2010 and 2011, Paramount Serpong faces have changed.

"I believe the Serpong area is the area attractive. Paramount together Summarecon Gading Serpong Serpong float. We complement each other. What was built, can be enjoyed together," said Tanto.